FIFA World Cup Lantern

Understanding the Global Impact of the FIFA World Cup Every four years, the world stops for a month. Streets empty during match hours, office chatter shifts to penalty calls and surprise upsets, and flags of nations you rarely think about suddenly appear on balconies. The FIFA World Cup is the single most watched sporting event on the planet, with a reach that goes far beyond the stadiums. As someone who has covered three editions live, I can tell you that the energy in a h